Jeff Hendricks


A physician-triathlete’s 5-year quest to create the ultimate athletic performance “fuel” In 2007, when Dr. Jeffrey Hendricks began competing in triathlons, he looked for a healthy, clean “fuel” to use for training and performance. Every energy and nutritional beverage on the market disappointed him. Most were simply high fructose corn syrup, carbonated water, liberal caffeine, a random amino acid here or there, and B-vitamins splashed on top just enough to make a label claim. This disappointment spurred him to invent his own beverage.