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submitted by Dr. Hendricks

Old plants, new potential...

In his Nutracon presentation, “What's in Your Energy Drink?” Jeff Hendricks, MD, CEO of RIZE Beverage, delved into different ingredients buzzing around the energy category. Here, we caught up with him about a couple of the most interesting components.

With more than a decade in clinical practice, four years at the Human Genetics Lab at the University of Michigan, genetic work at the NIH and an “obsessive” interest in human physiology and performance based in his own passion for triathlons, Hendricks has a medical, nutritional biochemistry and exercise physiology background that's perfect for the energy products sector.

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